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Technology spend is growing in complexity—and so is the pressure to manage it well. That’s why ITFMA’s annual Financial World of Information Technology Conference remains one of the most important gatherings on the IT finance calendar. This July, brightfin will be there.
About ITFMA 2026
The IT Financial Management Association (ITFMA) has long served as the premier professional organization for IT finance practitioners. Each year, the Financial World of Information Technology Conference brings together finance and IT leaders from across industries to share best practices, explore emerging disciplines, and tackle the challenges that matter most to their organizations.
This year’s event takes place July 20–24, 2026 at the Rosen Plaza Hotel in Orlando, Florida. With over 100 sessions, workshops, and case studies, the agenda spans IT Financial Management, Technology Business Management (TBM), Cloud Financial Management (FinOps), cost allocation, budgeting, and performance optimization. It’s a concentrated week of peer learning and practical insight for anyone responsible for governing technology spend.
Brightfin’s Session: See Clearly, Spend Better
Brightfin VP of Sales Nick Reade will take the stage with a session that speaks directly to one of the most persistent challenges in enterprise IT: the fragmentation of technology spend data.
Session Title: See Clearly, Spend Better: Brightfin’s ITFM and TEM Solutions on ServiceNow
Despite technology being one of the largest and most complex line items on the balance sheet, most organizations are still managing it reactively—relying on siloed data, disconnected point tools, and spreadsheets that can’t keep pace with the scale or speed of modern IT environments. Mobile, telecom, cloud, and IT services each generate their own data streams, but rarely does that data come together in a way that allows finance and IT leaders to answer the questions that matter: What are we spending? Where can we cut? Are our investments delivering value?
In this session, Nick will walk through how brightfin’s IT Financial Management (ITFM) and Technology Expense Management (TEM) solutions—built natively on ServiceNow—give organizations a single, governed source of truth for all technology spend. The session will cover how brightfin:
- Eliminates spreadsheets and disconnected tools by embedding financial intelligence directly within the workflows teams already use
- Automates lifecycle management of mobile, telecom, and cloud assets
- Delivers budgeting, forecasting, and chargeback capabilities that enable smarter, more confident investment decisions
Whether your organization is just beginning its ITFM journey or looking to consolidate fragmented expense tools into a unified platform, this session will show what’s possible when technology finance is managed at the platform level—inside ServiceNow, where your work already lives.
Why This Matters
The conversation around IT financial management is shifting. Organizations are no longer satisfied with visibility for its own sake—they want actionable intelligence that drives accountability, informs planning, and demonstrates the value of technology investment across the business. The ITFMA conference is exactly the right venue for that conversation, and brightfin’s approach—purpose-built on ServiceNow rather than bolted alongside it—offers a differentiated answer to what the market is asking for.
Connect With Us at ITFMA
If you’re attending ITFMA 2026, we’d welcome the opportunity to connect. Whether you’re exploring ITFM for the first time or evaluating platforms to consolidate your technology expense management, our team is ready to talk through what’s possible.
Brightfin is a ServiceNow-native provider of IT Financial Management and Technology Expense Management solutions, helping enterprise organizations gain full visibility and control over their technology spend.