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New app builds on Brightfin’s decade of innovation in the ServiceNow Store and unlocks faster, AI‑driven IT outcomes for global enterprises
DENVER — May 5, 2025 — Brightfin, a long‑standing ServiceNow Technology Partner and creator of one of the first apps ever published on the ServiceNow Store, today announced general availability of Brightfin Sync, a scoped application that pulls accurate mobile and endpoint‑asset data directly into ServiceNow® Configuration Management Database (CMDB). The result is a single, trustworthy source of truth that ServiceNow’s new Agentic AI capabilities can act on with confidence.
“Enterprises want AI to resolve incidents, provision devices, and contain threats autonomously—but that only works when the underlying data is reliable. Brightfin Sync gives ServiceNow customers a clean CMDB in hours, not months, so Agentic AI can deliver value on day one.” – Andrew Hartwyk, VP of Product, Brightfin
Purpose‑built for ServiceNow customers
Brightfin Sync installs natively from the ServiceNow Store with zero code, eliminating the need for external middleware. Out‑of‑the‑box connectors immediately pull asset intelligence from leading UEM platforms—including Omnissa’s Workspace ONE, Mircrosoft Intune, IBM MaaS360, Ivanti’s MobileIron, and others—and map every record to the correct CMDB table. During ingestion, ServiceNow’s Identification & Reconciliation (IRE) and Reconciliation Transform Engine (RTE) prevent duplicates while enriching each laptop, phone or tablet with critical attributes such as operating system, model, ownership, and security status. The result is a clean, trusted data set that flows straight into incident, change, and ITOM workflows, while non-compliant assets are automatically flagged for remediation.
Proven at Scale: Siemens Case Study
Siemens, the global leader in electrification and digital industries, used Brightfin Sync to pull more than 160,000 mobile devices into ServiceNow’s native CMDB tables. With every record now accurate, duplicate‑free, and up to date, the company now has a single source of truth for asset data across all regions. This clean inventory lets IT teams monitor device health and usage in real time, produce audit‑ready compliance reports, and trigger automated remediation whenever discrepancies appear.
Enabling the Future of Agentic AI
Brightfin Sync supplies the high‑fidelity asset intelligence required for forthcoming Agentic AI use‑cases such as:
- One‑click employee onboarding (laptop, phone, and licences provisioned autonomously).
- Autonomous security‑incident containment and post‑mortems.
- Proactive hardware refresh recommendations before warranty lapse.
Availability
Brightfin Sync is available today on the ServiceNow Store. You can request a free trial or live demo at brightfin.com/brightfin‑sync.
About Brightfin
Brightfin delivers telecom and mobility asset management solutions natively in ServiceNow. Since launching one of the first apps on the ServiceNow Store in 2015, Brightfin has helped global enterprises gain asset control, cut operational costs, and accelerate digital transformation—now with enabled Agentic AI at the core. Learn more at brightfin.com.
