Why This Moment Matters
Following the most successful two years in our history, we’re excited to share that Silversmith Capital Partners has made a strategic investment in Brightfin. This aligns us with Silversmith Capital Partners’ portfolio of technology businesses that are deeply focused on serving the largest and most complex enterprises globally. As part of this investment, Brightfin and Proven Optics are combining as a single organization, aligning two ServiceNow-native leaders under one team and one strategy.
This partnership brings together complementary capabilities with a shared focus on extending the power and value of the ServiceNow platform.
To lead this next chapter, Joel Martins will join as CEO of the combined Brightfin and Proven Optics organization. Joel brings nearly three decades of enterprise software experience and a strong track record of scaling platforms. His focus will be on accelerating innovation, strengthening our ServiceNow-native differentiation, and ensuring customers benefit from the most advanced asset and financial management capabilities in the market.
One Combined Organization, One Direction
Proven Optics is a ServiceNow-native company trusted by CIOs and IT leaders across large enterprises and government agencies for cost modeling, budgeting and forecasting, invoicing, and capital planning. Brightfin brings deep expertise in telecom and mobile workflow automation, inventory management, and cost optimization. Together, we share a common belief that the best outcomes for customers come from purpose-built, native solutions that expand what ServiceNow can do.
Brightfin will continue to do what we do best: business process automation, telecom and mobile inventory management, and cost optimization. The combined organization will be able to deliver more robust strategic finance capabilities, including budgeting, forecasting, and financial planning, directly within ServiceNow.
The result is a unified view of financial, asset, and expense data, helping organizations better forecast, manage, and optimize technology spend within ServiceNow, their enterprise system of action.
With Brightfin and Proven Optics combined, customers gain a more complete, enterprise-grade approach to managing technology assets and spend, while improving the quality of data that supports emerging AI-driven insights and automation.
Our Commitment to Customers
What does this mean for our customers?
- No disruption. There are no changes to your existing Brightfin platform, no migrations, no forced transitions. Your investment is protected, and this move reflects our continued commitment to the ServiceNow ecosystem.
- Increased investment. You’ll benefit from expanded product innovation and more deeply integrated capabilities over time.
- Continuity. Your delivery, support, and account teams remain the same. The people you rely on today will continue to be your partners moving forward.
Our direction is deliberate. We’re strengthening the foundation that gives customers complete, accurate, and actionable visibility into the full lifecycle of asset management and technology spend, now with the backing of a partner who shares our long-term ambition.
We couldn’t be more excited about what’s ahead and the value this will unlock for our customers.